Personal Growth

No success in life can compensate for failure in your most important relationships. Find people you care about and who care about you. Make lasting commitments to them. Keep those commitments. This is where happiness comes from. The perspective you get from these relationships will make you a more effective and efficient person.

'What E'er Thou Art, Act Well Thy Part' – John Allan In practice, this means when you commit to something, you do it and you do it well. Otherwise, don't commit to it in the first place.

Be honest
Principle

Be honest in your dealings with each other and your customers.

Strive to understand the reality of relevant context. Your hopes, dreams, and goals are grounded in the current reality and what you can do to push the limits of what is currently possible. You don't complain about reality (beyond what's necessary to understand it), but adjust your position within reality to give you the greatest outcomes.

Take responsibility for your actions (or inaction), strive to rectify issues, and move forward.